Australian owners of Samsung’s The Frame TVs displayed art for close to 60 million hours in the first half of 2026, Samsung Australia said on October 22. The company released the usage figures alongside a promotion offering up to 1,300 one-year Samsung Art Store vouchers for eligible TV purchases.
Key Takeaways
- Samsung reported nearly 60 million hours of art display in Australia between January and June 2026.
- New South Wales and Victoria accounted for 57% of Australia’s The Frame TV fleet in the first half.
- The voucher promotion covers eligible purchases from October 22 to November 18, with registration and validation required.
Table of Contents
- Samsung Art Store usage highlights regional differences
- Expanded Louvre collection adds the Mona Lisa
- Voucher offer has purchase and registration deadlines
- Conclusion
Samsung Art Store usage highlights regional differences
Samsung’s figures put New South Wales and Victoria at the centre of its Australian art-display audience: together, the states held 57% of the country’s The Frame TV fleet between January and June 2026. The Northern Territory was the fastest-growing market for The Frame, according to company data as of August.
Australia also ranked among the world’s top five countries for The Frame consumption per capita as of August 2026, based on Samsung Electronics sales data. The company’s methodology for the nearly 60 million hours figure included TVs on which the Art Store was used for at least 15 minutes during the January–June period.
Simon Howe, Samsung Australia’s director of visual display, positioned the service as a way to improve access to major art collections for Australians living far from international museums or domestic galleries.
Expanded Louvre collection adds the Mona Lisa
Samsung said collections featuring Vincent van Gogh, Claude Monet and Winslow Homer were popular among Australian The Frame owners. Leonardo da Vinci’s Mona Lisa is among the works newly available through an expanded Louvre Collection.
The Art Store offers more than 5,000 artworks from over 800 artists, including collections from the Metropolitan Museum of Art, the Museum of Modern Art and Musée d’Orsay. Access now extends beyond The Frame and The Frame Pro to Samsung’s Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED and Movingstyle ranges.
An internet connection is required. Additional artworks are available through a subscription, while Art Store Streams provides a complimentary selection of 30 artworks refreshed monthly. Collections can change.
Voucher offer has purchase and registration deadlines
Eligible new The Frame or The Frame Pro purchases must be made through participating retailers or online stores between 9:00 a.m. AEDT on October 22 and 11:59 p.m. AEDT on November 18, 2026. Each one-year Art Store voucher is valued at $59.90.
Buyers must register by 11:59 p.m. AEDT on December 2. The offer is limited to the first 1,300 registrations and may close earlier if that limit is reached. Registration does not guarantee a voucher: proof of purchase and validation are required.
Successful applicants are due to receive their codes by the end of the validation period on December 31, 2026.
Conclusion
Samsung’s figures show substantial use of its TVs for art display in Australia. Buyers considering the accompanying voucher offer must meet both the purchase and registration deadlines, with availability capped and approval subject to validation.
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