Deckers shares fell as much as 6% on October 23, 2026, after the footwear company missed fiscal second-quarter sales expectations and lowered its fiscal 2027 sales outlook. Record quarterly revenue and a 27% increase in profit were not enough to prevent the decline.
Key Takeaways
- The fiscal second-quarter sales miss was Deckers’ first in more than five years.
- Management lowered its fiscal 2027 sales growth forecast to a high-single-digit percentage.
- HOKA product-launch challenges and concerns about UGG’s growth accompanied the weaker outlook.
Table of Contents
- Deckers shares retreat despite higher quarterly profit
- Lower FY27 guidance puts brand momentum in focus
- Conclusion
Deckers shares retreat despite higher quarterly profit
The decline of as much as 6% describes the stock’s move during trading, rather than a confirmed closing change. The selloff followed results that combined record sales with a shortfall against expectations—a distinction between business growth and performance relative to market forecasts.
Deckers had scheduled its earnings discussion for the preceding afternoon. Its fiscal second-quarter earnings call announcement set the call for October 22, 2026, at approximately 4:30 p.m. Eastern Time. That scheduling notice provides the reporting timeline, not the quarterly financial results.
Profit increased 27%, but stronger earnings did not remove the concern raised by the sales miss and reduced annual outlook. Piper Sandler also downgraded the stock to Underweight.
| Item | Details |
|---|---|
| Reporting period | Fiscal second quarter of 2027. |
| Stock listing | New York Stock Exchange, ticker DECK. |
| Call replay | Deckers said the broadcast would remain available for at least 30 days after the earnings call. |
Lower FY27 guidance puts brand momentum in focus
Management now expects fiscal 2027 sales growth at a high-single-digit percentage. This is a forecast for the full year, not a completed result, and still anticipates growth rather than a decline in annual sales.
The weaker outlook comes amid U.S. market headwinds and challenges with new HOKA product launches. Concerns that UGG sales may have peaked also form part of the backdrop, but a lasting peak is not an established outcome.
The central issue is therefore not whether Deckers grew in the latest quarter—it did—but whether its brands can sustain the pace previously expected. The reduced forecast sets a lower benchmark for the remainder of fiscal 2027.
Conclusion
Deckers’ lower fiscal 2027 sales growth forecast is the benchmark to watch as the company works through HOKA launch challenges and questions about UGG’s momentum.
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