Instagram long-form video is being tested with select creators in the United States through a feature called Features, which is designed to link short Reels to full videos of up to 90 minutes. The test follows earlier trials in Brazil; it is not yet a general rollout.

Key Takeaways

  • Instagram plans to expand the US Features trial to tens of thousands of creators.
  • Separate tests involve organizing episodic Reels and recommending live broadcasts to non-followers.

How Instagram long-form video would work

Features is aimed at creators of podcasts, comedy shows and other longer productions. A viewer who discovers a short clip could open the complete video without leaving Instagram.

Instagram head Adam Mosseri said the goal is to connect short and long formats rather than simply place lengthy videos alongside regular Reels. Long-form videos are expected to appear in Explore and other parts of the platform, helping viewers find productions beyond accounts they already follow.

The initial experience is planned for mobile. Instagram is also looking at expanding long-form viewing to television screens.

Series and live-video experiments

Instagram is also experimenting with Series, a feature that would give episodic Reels a dedicated space on a creator’s profile. It has been exploring the format with microdrama studios and individual creators.

The company plans to test Series in more countries in the coming months, targeting a US launch at the end of 2026 or early 2027.

A separate test would recommend live videos in the Reels tab to people who do not follow the broadcaster. That experiment is underway in Indonesia and Brazil, with a US expansion planned for 2027.

Next milestone

The next planned step for Features is an expansion of the US trial to tens of thousands of creators.

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