SMARTIES Thailand 2026 named GrabFood Mega Gale Best in Show, as Marketing + Media Alliance announced the winners of its annual marketing awards on October 27. Nestlé received Advertiser of the Year and Grab was named Brand of the Year.

Key Takeaways

  • Krungthai Bank won National Advertiser of the Year, while B-Quik was named Local Brand of the Year.
  • Publicis Groupe received Holding Agency Company of the Year, and OpenMind Thailand - WPP Media won Media Agency of the Year.

SMARTIES Thailand 2026 winners

The awards covered brands, campaigns, agencies and publishers. The Rejuvenation Project by Mineré won the Juror’s Choice Award of the Year, while NESCAFÉ was named Most Resilient Brand of the Year.

Among agencies, Leo Bangkok won Creative Agency of the Year, M&C Saatchi was named Independent Agency of the Year and Plan B Eleven received Specialist Agency of the Year. Grab also won Publisher of the Year.

How the entries were judged

MMA said entries underwent a two-stage evaluation. A qualifying jury of senior marketing and industry professionals reviewed submissions, followed by a grand jury of marketers, including CEOs and CMOs, who assessed campaigns with a focus on measurable business impact.

The gala took place on October 26, 2026, at Hyatt Regency Bangkok Sukhumvit. MMA APAC CEO Rohit Dadwal said the recognized campaigns integrated data, artificial intelligence and platform intelligence into the creative process.

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