SMARTIES Thailand 2026 awarded Best in Show to GrabFood Mega Gale, as Marketing + Media Alliance announced its marketing award winners on October 27, 2026. Nestlé was named Advertiser of the Year and Grab received Brand of the Year.

SMARTIES Thailand 2026 winners

Krungthai Bank won National Advertiser of the Year, B-Quik was named Local Brand of the Year, and NESCAFÉ received Most Resilient Brand of the Year. Mineré’s Rejuvenation project won the Juror’s Choice Award of the Year.

Publicis Groupe was named Holding Agency Company of the Year, while OpenMind Thailand — WPP Media won Media Agency of the Year. Leo Bangkok, M&C Saatchi and Plan B Eleven received the creative, independent and specialist agency awards, respectively. Grab also won Publisher of the Year.

How entries were judged

Marketing + Media Alliance said submissions underwent two stages of evaluation. Senior marketing and industry professionals reviewed the entries, before a grand jury of marketers, including chief executives and chief marketing officers, assessed campaigns with an emphasis on measurable business impact.

The awards gala took place on October 26 at Hyatt Regency Bangkok Sukhumvit.

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