Bath & Body Works introduced its Season of Wonder holiday campaign on October 26, 2026, featuring actress and musician Zooey Deschanel and a collection of seasonal fragrances and gifts.

Key Takeaways

  • The company says the campaign includes its largest media buy to date, though it did not disclose the amount.
  • The collection is available in Bath & Body Works stores and online in the U.S. and Canada; select products are also sold through Ulta and Amazon.

Season of Wonder campaign and products

Deschanel appears as the campaign’s “Holiday Wonder Maker” in film and photography and has curated a selection of products. The media campaign spans YouTube, connected TV, social media, stores and outdoor placements in major markets including New York, Los Angeles and Dallas.

The collection includes returning fragrance Snowflakes & Cashmere, available as an eau de parfum for the first time, and new fragrance Vanilla Cocoa Flurries. Bath & Body Works also added bubble bath to its holiday assortment and introduced seasonal accessories and décor.

Where the collection is available

Season of Wonder is available at Bath & Body Works stores and on its website across the U.S. and Canada. Select products are also available through Ulta stores and its website, as well as Amazon.

The company did not disclose campaign spending or product prices in the announcement.

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