Scarlett beauty brand has been selected for BeautyMatter’s Asia15 2026 program as the only Indonesian brand in the lineup. The selection was announced on October 26, 2026, in Shanghai, where Scarlett was represented by its chief marketing officer, Fiona Anjani Foebe.

Key Takeaways

  • Asia15 is an annual program recognizing independent beauty brands from across Asia.
  • Founded in 2017, Scarlett sells face care, body care and fragrance products.

Scarlett beauty brand joins regional lineup

BeautyMatter USA and BeautyMatter China launched Asia15 to recognize independent brands based on factors including category innovation, cultural relevance, business momentum and global potential.

The 2026 lineup also includes South Korean brands TOCOBO and Torriden, Thailand’s MISTINE and MITH Bangkok, Vietnam’s Cocoon and China’s CODEMINT.

How Scarlett develops its products

Scarlett says its Beauty Ecosystem connects consumer insights, product development and manufacturing. The company uses the approach across its face care, body care and fragrance portfolio.

Foebe said the selection was meaningful for the Indonesian brand and that understanding consumers remained central to developing relevant products.

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