LT Foods launched a Daawat Rozana campaign featuring celebrity chef Ranveer Brar on October 26, 2026, as the company seeks to attract shoppers who buy loose basmati rice.

Daawat Rozana campaign targets everyday cooking

The television film, developed by BBDO India, uses the tagline “Har Din Baney Perfect” and promotes the packaged rice as a consistent choice for daily meals.

In the advertisement, a son compares his inconsistent exam scores with rice that turns out fluffy one day and sticky the next. Brar then presents Daawat Rozana as a way to achieve uniform results.

LT Foods aims to expand packaged basmati sales

Ritesh Arora, LT Foods’ CEO for India and Far East operations, said the campaign aims to increase adoption of branded packaged basmati, with Daawat Rozana intended to draw consumers away from loose rice purchases.

Daawat Rozana Delight is available through e-commerce, quick commerce, modern trade and general trade channels. LT Foods reported consolidated revenue of approximately ₹11,023 crore for FY26 and operates in more than 85 countries.

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