A Radar Tyres partnership with the Maharlika Pilipinas Basketball League will make the Singapore tyre brand the league’s official partner and exclusive tyre sponsor under a multi-year agreement announced on October 26, 2026.

Key Takeaways

  • The deal begins during the remainder of the league’s Season 8 playoffs and finals and continues into Season 9.
  • Radar will receive visibility across broadcasts, livestreams, digital channels and on-court assets.

Radar Tyres partnership covers multiple seasons

The agreement gives Radar exclusivity in the tyre category. The league expects 28 teams to play around 400 games in the 2027 season, extending the brand’s potential exposure across the Philippines.

The agreement was signed in General Santos City at the residence of league founder Manny Pacquiao. The announcement did not provide financial terms.

A second international sports deal in 2026

Radar said the Philippines has been a key Asia-Pacific market for the brand for more than 17 years. The basketball agreement follows its appointment earlier in 2026 as a global partner of Cricket South Africa, covering the Proteas men’s, women’s and under-19 teams.

Radar is the flagship brand of Omni United, a tyre designer, manufacturer and distributor founded in Singapore in 2003. Its products are sold in more than 80 countries. Its other sports partnerships include Major League Baseball’s Texas Rangers and the Singapore Golf Association.

League offers a national platform

Pacquiao founded the Maharlika Pilipinas Basketball League in 2018. Its games are broadcast on free-to-air television, and the league provides a national platform for Filipino players and brings basketball to communities across the provinces.

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