Lindt price increases hurt demand after the Swiss chocolate maker overestimated what customers would pay, executive chairman Ernst Tanner said on October 25, 2026. His comments came days after the company ousted its CEO over performance concerns.

Lindt price increases and weaker demand

Tanner said Lindt & Sprüngli had largely misread the market in Germany. The company sought to pass on higher costs after cocoa prices reached historic highs from 2024 onward, but some products became too expensive for consumers, he said.

Lindt has already cut some prices to try to lift sales volumes, Tanner said. He added that the company would have more scope to reduce prices if cocoa prices returned to more normal levels.

Growth targets and leadership

Tanner said the company was not in crisis and expected to achieve growth targets of 6% to 8% in the Americas and the Far East in 2026. That is his expectation, not a reported result. Lindt shares had fallen more than 25% during the year following recent outlook cuts.

Tanner rejected the suggestion that he should step down, saying he had work to do to get Lindt back on track. He also said there would be no group-wide job cuts.

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