Luxury watch and jewellery brand Jacob & Co has partnered with developer GB Realty on Punjab branded residences, a five-tower project for which the developer plans to invest approximately ₹2,400–2,500 crore.

Punjab branded residences to include five towers

The project will be built on nine acres acquired for close to ₹550 crore at a local authority auction. Jacob & Co will design the development, with two towers called Salman Khan residences and the remaining three called Jacob & Co residences.

The partnership was reported on October 25, 2026. No construction timeline or completion date was specified.

GB Realty’s wider investment plans

The project forms part of GB Realty’s plan to invest more than ₹5,000 crore over three years as it expands its luxury residential portfolio and enters new real estate segments and markets across North India.

Over five years, the company aims for cumulative investment of approximately ₹10,000 crore, including around ₹3,500 crore earmarked for luxury and ultra-luxury residential developments.

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