Home organisers in urban India are seeing stronger demand during the 2026 Diwali season, with two companies reporting increases in festive bookings as households seek help sorting belongings and setting up storage.
Key Takeaways
- Messmerize estimates festive booking growth of 40–50% from last year, while Joy Factory reports a 25–30% increase.
- Organising is separate from deep-cleaning and can take several days for a home or wardrobe.
- Fees vary by provider, and storage products are charged separately.
Home organisers report a festive lift
Mumbai-based Messmerize estimates that its festive bookings are up 40–50% this season compared with 2025. Gurgaon-based Joy Factory reports an increase of 25–30%.
Messmerize founder Raachna Kacker said enquiries begin before Navratri, with housewarmings and festive gatherings also contributing to demand. Mumbai-based Organise With Ease founder Rohini Rajagopalan said her team handles 40–50 homes a month across India as demand extends beyond the festive period.
| Item | Details |
|---|---|
| Messmerize | Projects start at Rs 50,000–60,000. |
| Organise With Ease | Charges start above Rs 40,000. |
| Joy Factory | Fees range from Rs 6,000–7,500 an hour. |
What the service costs and covers
Organisers help clients sort possessions, decide what to keep and create designated storage spaces. Their work is distinct from deep-cleaning, which remains a separate assignment. Services offered by companies in the sector also include post-move unpacking, virtual consultations and maintenance.
Clients include senior executives, business families, parents with young children, owners of multiple homes and people moving house. Prices vary by company, with storage products charged separately.
A job can take several days
Joy Factory founder Gayatri Gandhi said a wardrobe reset can take two days, while a walk-in wardrobe can take three to four days or more. She deploys at least three organisers per assignment.
Kacker estimates that a comprehensive home setup or reorganisation for a family of four takes three to five days. Some clients also seek ongoing help: Joy Factory offers seasonal resets, while Messmerize offers annual subscriptions and, for an additional charge, trains household staff to maintain the systems.
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