Reddit stock fell 29.45% to $91.51 during trading on October 30, 2026, after the company warned that weaker search referrals could reduce its daily user count in the fourth quarter.

Key Takeaways

  • Reddit said daily active unique visitors could fall by a low double-digit percentage if referral traffic continues to weaken.
  • The warning followed a third quarter in which daily active uniques rose 12% year over year to 130.3 million.

Reddit stock follows traffic warning lower

The shares reached a low of $89.28 earlier in the session. The $91.51 quote was an intraday observation, not a closing price. Through the previous day’s close, Reddit shares had already fallen about 44% in 2026.

Reddit warned that Google’s growing use of artificial intelligence in search was hurting referral traffic. The company said total daily active unique visitors could decline from around 130 million by a low double-digit percentage in the fourth quarter if that traffic continues to weaken. The projected decline is conditional, not a completed result.

Search changes and quarterly results

JPMorgan analysts said the expansion of Google’s AI-powered search features and changes to the ranking of machine-translated content had contributed to lower search traffic. The stock decline followed Reddit’s warning, although its timing alone does not establish what caused investors to sell.

In its third-quarter results, Reddit reported 130.3 million daily active uniques, up 12% from a year earlier. Revenue increased 53% to $895 million, while net income was $283 million.

For the fourth quarter, Reddit forecast revenue of $1 billion to $1.03 billion and adjusted EBITDA of $480 million to $510 million. Those figures are company estimates, not reported results.

Cloud spending commitments

Reddit also extended its cloud services agreements with Amazon Web Services and Google through 2029. It committed to spend $880 million and $580 million, respectively, over three years.

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