Meta Platforms announced the rollout of Instagram long-form videos on October 26, 2026, introducing a feature called “Features” that lets creators and podcasters publish videos up to 90 minutes long. The expansion pairs longer programming with short promotional clips, but does not include immediate compensation for creators.

Key Takeaways

  • Features supports videos of up to 90 minutes for creators and podcasters.
  • Short clips and placement on Explore are intended to help viewers discover full-length videos.
  • Meta is exploring monetization partnerships, rather than launching with immediate creator payments.

How Instagram long-form videos will reach viewers

Features expands Instagram’s role as a destination for longer entertainment and podcast content, bringing it into more direct competition with YouTube and TikTok.

The feature integrates short clips designed to draw viewers into full-length videos. Longer videos will also be prominently displayed on Instagram’s Explore page, connecting discovery with extended viewing rather than relying on creators to promote full episodes separately.

The announcement describes a rollout, not confirmed universal availability. It does not specify eligible countries, account requirements or a date when all creators will have access.

Creator payments remain a future possibility

Creators will not receive immediate compensation through the new feature. Meta is exploring partnership models for future monetization, but no payment terms or launch timetable for those arrangements were specified.

That distinction matters for podcasters and other creators: the announced benefit is a new publishing and discovery channel, not a confirmed new source of income.

Instagram operates within Meta’s broader advertising-led app business, reflected in its 2025 Family of Apps advertising disclosures. That existing business model is separate from the still-developing compensation arrangements for Features.

Read More News

More FinanceVelix news

Disclaimer

This FinanceVelix article provides general information, not personalized financial, investment, legal, or tax advice. Market prices, interest rates and economic conditions can change; investments carry a risk of loss. Facts reflect the material available when published and may change. Check important information independently and consult a qualified professional when needed. Mentioning an asset, company, or service is not an endorsement.