MADD Canada’s Project Red Ribbon will honour Suparna and Suranjan Das, who were killed in an alcohol-related crash in 2022, when its 39th holiday-season sober-driving campaign launches in Vancouver on October 29, 2026.

Key Takeaways

  • Campaign materials will be available in Bengali for the first time, alongside English and French.
  • Volunteers will distribute red ribbons and car decals from November 1, 2026, through January 4, 2027.

Project Red Ribbon adds Bengali materials

The campaign encourages Canadians to plan ahead and choose a sober ride during the holiday season. MADD Canada says social gatherings and celebrations can increase the risk of impaired driving.

This year’s campaign honours the Das couple, parents and grandparents who were members of the Bangladeshi community. They were killed while on vacation on August 5, 2022.

Vancouver launch and ribbon distribution

The national launch is scheduled for 11 a.m. at the Vancouver Police Department on October 29. The event will include the unveiling of the 2026 campaign poster and a ribbon cutting.

Sharmistha Das, the couple’s daughter, is among the listed guests. MADD Canada volunteers will distribute ribbons and decals for people to display as a pledge to sober driving and in honour of victims and survivors of impaired driving.

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