iPhone 18 Pro series sales rose 3.1% in the first three weeks after launch compared with the previous generation, supported by stronger demand in China, Counterpoint tracking data showed on October 27, 2026.

Key Takeaways

  • China sales rose 29% from a year earlier, while sales declined in the United States and Japan.
  • The Pro Max accounted for 56% of Pro series sales, down from 57% for the previous generation.

iPhone 18 Pro sales vary by market

Counterpoint’s tracking showed a stronger global launch for the iPhone 18 Pro series than for the iPhone 17 Pro series, though growth was less pronounced when China was excluded.

Improved supply chains and price increases by leading Android manufacturers contributed to the gain in China. In the United States and Japan, higher prices for the new models and a perceived lack of significant upgrades were cited as reasons for the year-on-year declines.

Pro Max share edges lower

The iPhone 18 Pro Max represented 56% of total Pro series sales, compared with 57% for its predecessor. The standard Pro model gained preference in emerging markets including India and Southeast Asia.

The tracking figures describe early sales performance, rather than Apple’s reported quarterly revenue or earnings.

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