Cross-border marketing firm 41Caijing presented its approach to holiday campaigns and AI search visibility at a Shenzhen expo on October 22, 2026, focusing on how Chinese brands can reach overseas consumers.

Key Takeaways

  • The company recommended pairing gift-focused content with reviews, certifications and after-sales support.
  • 41Caijing described a platform for monitoring brand visibility across AI models.

Cross-border marketing at the Shenzhen expo

41Caijing spoke at the AI-Powered Cross-Border Growth Conference, held alongside the GGE Shenzhen Cross-Border Expo and the 12th OEM/ODM Source Factory Exhibition at the Shenzhen World Exhibition & Convention Center.

The company said brands could use holiday gifting campaigns to give overseas shoppers a reason to choose their products. It also highlighted independent reviews, quality certifications and after-sales support as ways to address purchase uncertainty.

Holiday shopping and AI visibility

The presentation cited an Adobe report showing that U.S. online retail sales reached $257.8 billion during the 2025 holiday season, from November 1 through December 31, up 6.8% year over year. Traffic from generative AI tools to retail websites rose 693.4% year over year, according to the same report.

41Caijing also described its Winseed platform, which it said tracks brand visibility across major AI models and supports content development and performance attribution. The company said AI agents handle repetitive tasks, while human teams remain responsible for market insights, brand voice and fact-checking.

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