The Pluckk UK expansion has taken the Mumbai-based fresh food company into Britain, while the United Arab Emirates is its next intended market, co-founder and chief executive Pratik Gupta said. War in West Asia has delayed the company’s plans for the UAE and Saudi Arabia.

Key Takeaways

  • Pluckk has entered the UK, but its expansion into the UAE remains a plan.
  • The company says it is live in 17 stores and is targeting 100 within three months.
  • Pluckk reported more than ₹100 crore in gross merchandise value for fiscal 2025-26.

Pluckk UK expansion and overseas plans

Gupta said Pluckk had identified the UAE, Saudi Arabia, the UK and the US as markets for growth. The company has established operations in the UK, but the source does not specify the scale of its British business.

The UAE is the next destination in Pluckk’s expansion plans, Gupta said. He did not provide a launch date, and the company’s plans in the UAE and Saudi Arabia have been delayed by war in West Asia.

Retail reach and product range

Pluckk said it is live in 17 stores and is targeting 100 stores across multiple retail chains within three months and 500 within a year. The company did not specify the locations of those stores.

Launched in January 2022, Pluckk says it is present in 3,500 quick-commerce dark stores and serves more than 20 cities. Its products include fresh and prepared fruit and vegetables, cold-pressed juices, protein bars and frozen berries.

The company also wants to expand its offline presence and reach more than 50 cities beyond tier I locations. It is considering products including frozen avocado and edamame.

Sourcing and financial targets

Pluckk buys directly from farmers without contract farming arrangements, Gupta said. The company sources around 40 to 50 crops in the Mumbai, Bengaluru and Delhi regions and has teams that include agronomists.

The company reported more than ₹100 crore in gross merchandise value for fiscal 2025-26 and is looking to double revenue in the current fiscal year, Gupta said. He added that Pluckk has raised up to $25 million across three funding rounds.

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