The first dedicated Changhong Indonesia store has opened in Palembang, giving shoppers a place to explore the company’s TVs and household appliances together in room-style displays. The opening was announced on October 26, 2026.

Key Takeaways

  • The store displays TVs, air conditioners, refrigerators, freezers and washing machines.
  • Changhong plans to expand its Indonesian retail network, but did not announce locations or dates for further stores.

What the Changhong Indonesia store offers

The Palembang location presents products in settings designed around household needs rather than treating each appliance as a standalone purchase. Shoppers can explore and compare products in person.

Changhong described the location as its first store of this kind in Indonesia. The announcement did not provide a street address or opening hours.

A direct retail presence

Changhong entered Indonesia in 1998 and has previously sold through established retail channels. The Palembang store adds a direct, branded retail experience to that presence.

General manager Vaclav Lian said the company intends to continue expanding its retail network. Changhong also said the Palembang location will serve as a model for future stores tailored to demand in different parts of Indonesia.

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