NBA Philippines audience content generated 4.42 billion impressions across Facebook, TikTok and X from October 2025 to July 2026, a 167% increase from a year earlier.

Key Takeaways

  • Views rose 211% year over year to 1.84 billion across the three platforms.
  • Women accounted for 53% of followers, while 69% were aged 18 to 34.

NBA Philippines audience engagement

Content on the NBA’s localized Philippines platforms recorded more than 197 million interactions over the 10-month period, up 195% year over year. Interactions included likes, comments and shares.

The figures distinguish between impressions, or instances in which content appeared, and views. They do not establish how many individual people saw or watched the content.

Follower growth and demographics

NBA Philippines added 1.95 million Facebook followers, a 28.92% year-over-year increase. On TikTok, it added 129,000 followers, representing growth of 10.92%.

Across Facebook, TikTok and X combined, women made up a majority of followers during the data-collection period. The figures cover the league’s localized social media platforms rather than all NBA fans in the Philippines.

The 2026–27 NBA season tipped off on October 21, Philippine time.

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