Unfair Links announced on October 25, 2026, that it has launched in beta and is accepting waitlist sign-ups for a service that matches local backlinks to customers’ target pages. Early access is available through an email waitlist.

Key Takeaways

  • The service is aimed at SEO agencies, in-house marketers and consultants.
  • Customers can review suggested matches before buying, but the domain is disclosed only after an order is placed.
  • Unfair Links says it does not promise search rankings.

How the local backlinks service works

Unfair Links says its network consists of custom-built sites tied to local businesses with live Google Business Profiles. The service matches those sites to a customer’s page by topic, country and language.

Customers submit a page for matching and can review each suggested site’s business type, location, language, review count and match score. The company says buyers can choose from several content formats, including articles linking to the page, comparison pieces and customer-supplied articles.

A dashboard tracks a page from writing through publication and shows the live link, which the company says is checked for publication and indexing.

What beta users should know

The company, founded by Rollo Unden and Oliver Fish, is taking email sign-ups for early access. It has not promised that a placement will improve a page’s search ranking.

Although customers can assess match details before buying, they cannot inspect the domain itself until after placing an order. Unfair Links describes its approach as an alternative to generic link placements, but the announcement does not provide independent evidence of ranking results.

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