Selective Insurance has named Jacob E. “Jake” Rothfuss executive vice president and president of Standard Lines, putting him in charge of its standard commercial and personal insurance operations. The company expects him to start by April 2027, after he completes existing contractual commitments.

Key Takeaways

  • Rothfuss will report to Chairman and CEO John J. Marchioni.
  • He joins from Velocity Risk Underwriters, where he has been CEO since 2023.

Selective Insurance sets out the role

Rothfuss’s employment agreement identifies the Standard Lines presidency and specifies that he will report to the company’s chief executive officer. The agreement anticipates an April 2027 commencement after he satisfies notice obligations to his current employer.

Marchioni said Rothfuss’s underwriting and operational leadership experience would help him lead the commercial and personal lines businesses.

Rothfuss brings underwriting and operations experience

Rothfuss is moving from Velocity Risk Underwriters, a business within Ryan Specialty Underwriting Managers. He joined Velocity as chief operating officer and head of systematized risk, became president in 2020 and took the CEO role in 2023.

Before Velocity, he spent nearly 10 years at Farmers Insurance, ultimately serving as chief operating officer of Business Insurance. He began his insurance career at The Hartford, working across personal motor, home and small commercial insurance.

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