Etsy revenue rose 11% to $692.5 million in the third quarter of 2026, while active buyers increased for the first time in two years. The company announced the results on October 28.
Key Takeaways
- Gross merchandise sales rose 9% to $2.65 billion.
- Average spending per buyer increased 3.9%, although purchase frequency slipped.
Etsy revenue and marketplace sales
The quarter ended September 30. Etsy published its quarterly filing on October 28.
Gross merchandise sales measure the value of goods sold, rather than Etsy’s own revenue. The company generates revenue through charges including transaction and listing fees, payment processing and on-site advertising.
Buyer activity improves
The increase in active buyers marked a change after two years without growth in that measure. Average spending per buyer also rose, although the average number of purchases per user declined slightly.
Etsy operates an online marketplace connecting buyers with independent sellers of handmade, vintage and craft items, as well as certain factory-manufactured goods.
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