Reebok to Reuse, a book by Reebok co-founder Joe Foster and social entrepreneur Wayne Elsey, is available in paperback on Amazon and as a Kindle edition. The authors announced the release on October 26, 2026, and plan a virtual launch on October 29.

Key Takeaways

  • The paperback costs $19.99, while the Kindle edition is $9.99.
  • The book brings together the founders’ stories and their views on entrepreneurship and social enterprise.

Reebok to Reuse availability and launch

Published by One Golden Nugget, From Reebok to Reuse: Building Brand & Scaling Impact runs to 222 pages. The announcement did not specify which countries the editions are available in.

Foster and Elsey plan to host a live virtual launch and conversation at 12:45 p.m. Eastern time on October 29, 2026.

Two founders’ paths through the shoe business

The book follows Foster’s path from a family shoemaking business in Bolton, England, to Reebok. In 1958, he and his brother started Mercury Sports Footwear, the company that became Reebok. Its Reetred service allowed customers to send back worn shoes for replacement soles.

Elsey, founder and CEO of Elsey Enterprises, spent more than two decades in the shoe business. His work includes giving gently worn shoes a second life and creating economic opportunities for micro-entrepreneurs in developing countries.

The book combines the authors’ stories with principles on leadership and social enterprise, contributions from One Golden Nugget’s “Voices of Wisdom” campaign, and a Q&A between the two founders.

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