Indian Prime Minister Narendra Modi urged festive shoppers to choose locally made goods in his October 25, 2026, Mann Ki Baat address, saying the Vocal for Local initiative was helping Indian products reach markets around the world.
Key Takeaways
- Modi highlighted products from Bihar, Karnataka and Maharashtra, as well as Khadi, in his appeal ahead of Diwali.
- He also discussed a Punjab initiative that promotes organic cotton cultivation and teaches weaving skills.
Vocal for Local ahead of Diwali
Modi said shoppers were placing greater importance on indigenous products during festivals. He encouraged listeners to strengthen the initiative by choosing goods made by local artisans.
Among the examples he cited were makhana from Bihar and arhar dal from Karnataka, which he said were finding new markets overseas. He also pointed to Maharashtra tribal products packaged with designs reflecting tribal art, and said growing Khadi popularity was supporting artisans.
Traditional farming and weaving
In the 139th episode of the broadcast, Modi also highlighted Nav-Trinjan, an initiative associated with the Kheti Virasat Mission in Punjab’s Malwa region. He said it promotes organic cotton grown without chemicals, including naturally coloured cotton.
Modi said Nav-Trinjan had established a weaving school to pass the craft to younger generations. The broadcast marked 12 years of Mann Ki Baat.
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