Pirucream Key Lime Crème Bites are beginning a retail rollout at Publix and other stores across the southeastern United States in October 2026. The brand says the new rolled-wafer snack will reach more than 1,400 stores.
Key Takeaways
- The new flavor is being introduced in resealable 7-ounce bags.
- The rollout includes Publix and additional retailers across the Southeast.
Pirucream Key Lime joins the Bites range
The new product combines Pirucream’s thin, crunchy rolled wafer with a key lime crème filling. It joins Chocolate Hazelnut, Double Chocolate and Coconut Crème in the brand’s Bites lineup.
The launch expands the range beyond those existing flavors, with a filling described by the company as sweet and tangy.
A Florida-inspired flavor for Southeast expansion
Isabel Buroz, U.S. head of marketing at Sindoni North America, said the flavor was inspired by key lime’s association with Florida. Sindoni North America, which owns the Pirucream brand, is headquartered in Miami.
The company said the flavor was developed with U.S. consumer preferences and its continued expansion in the Southeast in mind. The announced store count is a rollout target; the company did not specify when all locations would stock the product.
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