A breast cancer campaign featuring tennis player Venus Williams and cancer surgeon Kristi Funk is playing in movie theaters across the United States, according to an Oct. 27, 2026 announcement.
Key Takeaways
- The public service announcement promotes a plant-based diet as one approach to reducing breast cancer risk.
- The Physicians Committee for Responsible Medicine launched its broader Let’s Beat Breast Cancer campaign in 2020.
Breast cancer campaign reaches theaters
The announcement says the public service message has received millions of views in AMC theaters. In the video, Williams introduces Funk, who discusses a plant-based diet and cancer risk.
Williams says in the video that she manages her autoimmune disease by eating plants. She credits her dietary change with helping her return to form after a decline in her health between 2007 and 2011. The announcement says she did not seek compensation for participating.
The wider prevention message
The Physicians Committee for Responsible Medicine says its Let’s Beat Breast Cancer campaign provides information on steps intended to reduce risk. Alongside a healthy plant-based diet, the campaign promotes avoiding alcohol, exercising regularly and maintaining a healthy weight.
In a 2025 Physicians Committee and Morning Consult survey, 19% of women said a health care provider had discussed nutrition’s role in breast cancer risk with them.
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