Fressko Amazon Sales Rise More Than 71% in Australia

Fressko Amazon sales in Australia rose more than 71% in the past quarter, the Melbourne-based drinkware brand said on October 27, 2026. The increase came during its partnership with ecommerce marketplace company Pattern.

How the Pattern partnership works

Under the buy-sell arrangement, Pattern purchases inventory directly from made by Fressko and manages its marketplace sales. Pattern determines its inventory requirements and places purchase orders with the brand.

The arrangement has reduced the Amazon-specific administration and fulfillment work handled by Fressko’s team. International Sales Manager Damien Zumbo said warehouse staff previously spent time on replenishment, labelling, packing and stock planning that could delay other customer orders.

Fressko Amazon sales and marketplace performance

Fressko reported improvements in product availability and its Buy Box win rate since the partnership began. It also reported an average return on advertising spend of around 8.2 times, while advertising costs remained relatively steady as sales grew.

Pattern said it adjusted advertising investment and improved product images, store content, keywords and search optimization. The brand is also exploring opportunities to work with Pattern on Amazon operations in other markets, including Singapore and Malaysia; no expansion has been announced.

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